SEO or Search engine optimization
You’ve more than likely, found our site through a keyword search!
(E-mail me and I can provide a list of sites we have done that are on the first page of Google, under relevant search terms-Yes you can be there-but it doesn’t happen overnight!)
The reason you found our site, is because of SEO or search engine optimization.
Search engine optimization is a series of techniques designed to increase visitors to a web site by increasing the web sites position in the major search engines.
Why do you need Search Engine Optimization Services to your site?
1. Search engine optimization is the most cost-effective form of marketing available
2. Search Engine optimization will bring more traffic to a web site than any other form of advertising
3. SEO can help you to win new customers and increase your web site traffic
4. SEO can help you to generate more leads for your business
Requirements of Optimizing a website and what we offer
1. On page Search Optimization
2 Off Page Search Optimization
In our On page optimization we set up relevant Content, relevant Keywords, titles, descriptions, meta tags, picture alt tags, anchor text, xml sitemap and robots txt on all of our sites. This includes new sites and ones that we take over the SEO for.
Search engines, especially Google are looking for sites that are the most relevant to the search term. That way, the person looking up the phrases, gets the most relevant results.
A description of our on-site SEO services
A-Content:
The content that we add will be informative and relevant to your site. In addition we add new content on a monthly basis-that is actual new pages to your site, not just links going out.
* It is important for search engines to see that a site is constantly being added to. That tells them. your site is an on-going business site. The worst thing you can do is put up a site and then do nothing.
Bottom Line: If you take your site seriously then the search engines will also take it seriously.
B-Title:
This tells everyone what your site is about. We use keywords through Google keyword analysis, based on what the most searched terms are. In addition, we use different titles for each page, based on the pages subject.
We see that the keyword density is correct and not considered spam. I look up relevant keywords as to what search terms or phrases are looked at the most.
*We optimize all pages in your site, not just the Home Page.
C-Meta Description:
Search engines look at a page’s meta description to find out what your page is about. You also see meta descriptions quite often – if you make a search in Google and look at the results, you will see some text under each link in the results page. Most often, these texts are pages’ meta descriptions.
D-Meta Keywords
Meta keywords are made for search engines only – so that they easily grasp your page’s most important topics. There is a special meta keywords tag, which is supposed to briefly list the topics of your webpage. And it is wise to put your most valuable keywords into it.
Here is an example: <meta name=”keywords” content=”some keyword 1, some keyword 2, some keyword 3″/>
A meta keywords tag is not obligatory, and some sites do not make it at all. Still it takes so little time to make that if you are serious about optimizing your page, there is simply no reason why you shouldn’t have a good meta keywords tag.
E-Body text:
The main content of a webpage is put into the <body>…</body> tags of its source code. The importance of the body tag is huge, because all visible content is placed within it. Text, images, colors, graphics – all goes into this tag. To make your page http://www.agenteasysite.com rank high, you will need to find the best ways to use your keywords in the body text.
F- H1 Headings:
In HTML code, headings are marked with h1 to h6 tags. These tags simply define the size of your headings, as they appear to the user. Among these six levels of headings, h1 is the biggest one and h6 the smallest.
This is an example of an h1 tag: <h1>Pay Attention To This Line</h1>
As we want our headlines, titles and other important things to look prominent, we normally put them into h-tags. And just like people think that the most prominent text on the page is more important than the rest, search engines pay more attention to what is written within h-tags. It is important to them how you use your keywords in headings.
The biggest heading, h1, is most important to search engines. So to get a better ranking, use your major keywords correctly in h1 tags.
G-Bold text blocks:
If you are using bold font on your web page, you definitely want to pay user’s attention to some words or phrases and show that some ideas are more important than the rest. In HTML code, bold text is marked with <b>…</b> or <strong>…</strong> tags.
Search engines look at what stands in these tags and, just like real people, believe that this information is important. And if these tags contain your keywords, search engines are more likely to rank your webpage higher. Therefore, try to express your important ideas using your keywords, and emphasize these keywords with bold font.
H-Anchor Text:
An anchor text is simply the text that you see as a link and click on. For example, here is a hyperlink that points to www.some-site.com, with the “This link leads to SomeSite.Com” anchor: This link leads to SomeSite.Com
To produce this link, you would use the following HTML code:
<a href=”http://www.some-site.com”>This link leads to SomeSite.Com</a>
I-Alt tags:
The image alt text is used to display text when an image cannot be seen, for example in the case someone visits your page with a browser that has image loading turned off to let pages load faster.
Obviously, using alt text makes sense for humans: many users prefer to work with images disabled. What is more important for you now, alt image attributes also have value for search engine optimization. Search engines cannot read figures or letters that are drawn on images. They only read normal text. Your keywords may look fantastic and eye-catching on an image – but the only guarantee that Google will see them is the alt text.
Therefore making alt text attributes and including your keywords into them is another efficient SEO technique
J–XML Sitemap:
We generate an XML Site map and submit to Google. This makes the site easier for the Search engines to index.
Off page Optimization:
A-Search Engine and Directory Submission on a monthly basis (we exclude Google)
B-Reciprocal Link Exchange to relevant sites (we do not link up to link farms) Our links are all to other relevant Business sites.
C-E-Zine Article Submission-(part of our Platinum SEO Package as an option)
D-National Press Releases (we write them and distribute)
E-Blogs- Active Rain- and Wordpress for custom blogs and/or Blogger.
F-Social Networking. Help agent develop a plan and join major networks, such as linkedin.com
G-Custom You Tube videos added to your site.
To fully Optimize a website all both on and off page optimization needs to be done-consistently. This shows that the Search engines, that you have a live Site.
Technical specifics
Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results.
Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.
The term SEO can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
