Solutions
The importance of Press releases
Press releases are one of the best forms of promotion for several
reasons.
- Press releases are extremely effective as compared to print advertising.
Definitely more bang for the buck.
- Press releases have a high credibility (believability) factor as
compared to advertising.
- Most people interpret a press release as a current news event.
- An effective press release can generate tons of free publicity
for your business, product, or service.
- It will also increase your search engine visibility, for keywords
related to your brand.
News releases that include links to your product offering or web
site can potentially increase your search engine visibility. And
the higher your message appears in the search results for related
search queries—the more referral business you will generate from
the internet.
All the major search engines - including Google, Yahoo Search, MSN
, Ask Jeeves and more, typically pickup newsworthy press releases
in their search results.
Why would a newspaper print my press release:
Answer: Newspapers and editors/writers are always
looking for good content. If your press release is newsworthy-it
stands a very good chance of getting printed.
Below is a press release picked up by Yahoo. To get YOUR release
in Yahoo, our charge is $180.00 if Ala carte and just $80.00 if you
are a Package 2 customer This price
includes the write up and submission.

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